Marketing your ebook : what about a press release?

Yesterday I published my first ever press release. I thought I had something to shout about – but I had no idea how to go about it, and I wasn’t prepared. This seems to have been the story of my life with e-publishing!

This week, I am going to write a blog post on everything that I learned in 24 hours about how to write and distribute a press release without it costing a fortune (it cost me £15). And I will include what I should have already prepared – so that you can all get ready for good news, whether that be the launch of your first book, reaching the top in your category, or any other newsworthy item. You may not get picked up by the Times – but even a mention in a local paper is worth it whilst you build your brand.

So for now – the post following this on is my actual Press Release – and I’ll be back later in the week. If you’re interested, click the RSS feed on the left or the choose the follow by email option (a bit lower down on the left).


I have received a considerable number of emails and other requests for more information on the process that I went through to reach number one on Amazon. The press release is only part of it (and after I’d reached #1) – so I’m going to structure everything into a series of posts to explain what I did in the hope that it helps others. The press release blog post could well come a bit later. Hope that’s okay!