A guest post by Mark Edwards Writing a novel is hard. Writing a good synopsis is really hard. Writing a great blurb for your novel is harder still. And writing a fantastic single tag-line is almost impossible. It seems that the shorter the piece of writing, the more difficult it is to do it well. Everybody will tell you that the most important thing is to write a good book, and that is true, but the sad truth is that good books don’t sell themselves. Great books do not sit on Amazon, or on bookshop shelves, emitting rays of goodness, drawing people towards them. You have to work to let people know that your work exists – only then, if people like it will they write reviews, tell their friends and do the hard work for you.