I am very happy to welcome author Rob Sinclair to the blog today. Rob is the author of the Enemy series of thrillers featuring intelligence agent Carl Logan. He self-published his first novel, Dance with the Enemy, in 2014 to widespread acclaim and recently released the follow-up novel, Rise of the Enemy. Today Rob discusses why it’s important for self-published authors to understand that they are also entrepreneurs. Writing a best seller is easy, isn’t it? It’s just a process of stringing together 100,000 words in the correct order. If it’s good enough, getting the book to sell is then a no-brainer, of course. From your very first reader, word of mouth will simply take control and spiral outwards across the globe. Within weeks your book will be topping the charts, have been translated into several languages and you’ll have received several offers for film rights from big Hollywood studios.
This is a hastily written blog post in response to requests for information on marketing self-published books – so I apologise in advance for any errors. I am sitting in my hotel room with my laptop balanced precariously on my knee with half an hour before I have to leave to catch a train! The reason for the haste is that yesterday I attended an excellent event hosted by ALLi (Alliance of Independent Authors), and it was reported by the equally excellent of Joanna Penn (of www.thecreativepenn.com) that my blog has advice on successful marketing for independent authors.