In the previous post in this series to celebrate the first anniversary of the launch of Only the Innocent, I talked about the marketing plan. But it’s one thing to write a plan. It’s a whole other thing to deliver it! The one thing I learned in my previous career was that any sort of business plan is absolutely useless if it doesn’t have clearly defined objectives and a way of measuring them. They are often referred to as SMART objectives: Specific, Measurable, Achievable, Relevant, Time-bound. As with all business planning tools, there are always newer, more up to date versions and explanations, but for my purposes, SMART works just fine.
This is the third in the series of blog posts to celebrate the first year anniversary of the launch of Only the Innocent, and today I’m going to talk about the Marketing Plan. Yes – I know that I’ve done several posts on this already, and you can find them here and here – but I couldn’t talk about the last twelve months without talking about the marketing plan, and even in this short time, I would change my approach to marketing. Those of you who have followed these blog posts in the past will be aware that I didn’t actually have any plan at all at the launch of my book. That was a very significant mistake, because I had taken no time at all to build a sales platform and could only rely on friends and family to buy in the initial stages. (A sales platform can be …
In the second part of this blog series to celebrate a year since the launch of Only the Innocent, I want to talk about everything that happened between the decision to publish, and the actual launch date. I will touch on the things that I did, and more importantly the things that I should have done – the lessons that I have learned. In the world of technology, things move at a remarkable rate. When I was preparing Only the Innocent for the Kindle, the process I went through to convert my file from a Word document to a mobi file was very long-winded. I couldn’t find any really good converters, and there were plenty of warnings about bad output from Amazon’s own system, so the first thing that I had to do was spend time considering how best to format my book.
It will be one year this week (today, to be precise) since Only the Innocent was published as an ebook on Amazon (and shortly afterwards in other ebook formats) – and what an incredible twelve months it has been. I thought I would take the opportunity to share with you my experiences over the last year – the good, the bad, and the frankly quite unpleasant (but very little of that, I’m pleased to say). I have learned a lot, and it has been one of the most exciting and exhilarating experiences in my (very eventful) life. And one thing is absolutely certain – I don’t regret for one minute deciding to self-publish my first book.
Following my earlier post, it’s great to see so many impressive names damning this kind of behaviour.
Some months ago, I was moved to write a post about fake reviews. I got quite a stroppy comment from one reader who said s/he was fed up with authors telling readers about fake reviews, and we should trust people to have the common sense to be able to spot the fake reviews. Frankly, I was embarrassed that I may have caused offence, and I took the post down. And now I wish I hadn’t. In the last few weeks, there have been a endless articles, tweets and blog posts about fake reviews, and whilst I am prepared to accept that the amateur faker can usually be spotted a mile off, I think my previous reader had underestimated the seriousness of the whole sock puppet mentality out there. This is not about people’s family and friends writing one-liners ‘the best book I’ve ever read’, or their worst enemies writing ‘wish …
Last week the London Book Fair took place at Earls Court, and I was fortunate enough to be invited along by KDP Amazon to speak at a seminar and sign some copies of Only the Innocent on their stand. As a new author, everybody assumed that this was the first time I had visited the book fair. They were wrong. When I first visited the fair – probably at least twenty-five if not thirty years ago – people didn’t know what to make of me. And guess what – it’s 2012 and they’re still not sure what to make of me!
Press Release Rachel Abbott, independent author and publisher of the thriller “Only the Innocent”, today reached the coveted number one position in the Amazon Kindle charts with her debut novel with a zero marketing budget. “Only the Innocent” was launched for the Kindle and other e-readers on 18th November 2011. Author Rachel Abbott had completed her debut novel some twelve months previously and it had been sitting on a virtual shelf until Abbott decided to “have a go” at publishing for the Kindle. She had no agent, no sales platform, and no marketing budget – just the bare outlines of a website and any empty Twitter stream. Just three months and one day later, it is at number one in the Kindle charts on Amazon UK.