Twitter – a matter of personal taste or a set of rules?

It’s rare that I am moved to write a blog post on a whim, but today is one of those occasions. Over the last week, I have read so much stuff about how people should and shouldn’t behave on Twitter, that I felt compelled to add my two-penneth. The first blog post I read was the usual stuff – don’t use Twitter as a sales platform; don’t only tweet about your books or people will stop following you; make sure you use the 80/20 rule – 80% about other people, only 20% about yourself. Oh – and you should only tweet a maximum of six times a day. That’s another one.

Guest Post : More Indie Author Marketing Tips from Sean Campbell

I came across a great blog recently at 90 Days Novel and immediately asked if one or both of the bloggers, Sean and Daniel Campbell would be interested in writing a guest post for other indie authors. They have some great perspectives on marketing, and they have been kind enough to share them here. I’ll hand you over to Sean … Hello all! I’m Sean, half of the duo behind 90daysnovel.com Rachel invited us to guest on her blog to share our thoughts on marketing for indie authors, and we thought that the best way to do this would be to put together an outline marketing plan showing step by step exactly what we would do when bringing a book to market.

“The epublishing sensation of 2012”

Last week the London Book Fair took place at Earls Court, and I was fortunate enough to be invited along by KDP Amazon to speak at a seminar and sign some copies of Only the Innocent on their stand. As a new author, everybody assumed that this was the first time I had visited the book fair. They were wrong. When I first visited the fair – probably at least twenty-five if not thirty years ago – people didn’t know what to make of me. And guess what – it’s 2012 and they’re still not sure what to make of me!

The Only Thing You Need to Know about Marketing Online

GUEST POST BY NICK THACKER I am delighted to be able to welcome author Nick Thacker to add his thoughts on marketing. The more information and suggestions we glean from a wide variety of people, the more we are able to decide which approach to marketing works for us. The Only Thing You Need to Know about Marketing Online In the 1950s and before, “marketing” was a term that more accurately described bringing a product to a market, rather than bringing people to a product. The distinction is subtle, but it’s everything. As Seth Godin wrote in Permission Marketing and Purple Cow, it’s now “pull,” not “push.”  

Hitting the Amazon #1 Spot : The Marketing Plan

Killer Plan or Lady Luck Part III – The Marketing Plan The next post in this series was supposed to be on formatting. However, I have been persuaded to skip that bit for now, because there are lots of books and bits of advice out there that are probably much more detailed. What people want to know, I guess, is how I got to number one – not how I formatted the book! However, I will say this. The formatting of your book is seriously important. You need to look like a professional. A badly formatted book automatically shouts INDIE, and not in a good way. If you don’t know how to do this, I have already written a couple of posts here and here that will get you to the point where you are almost ready for Amazon, and you will at least have tidied your book in preparation

Authors : how to get the right reviews

Reviews – the good, the bad and the scams! I recently wrote a guest post called Indie Authors—Getting Those All-Important Reviews for Mystery Writing is Murder. Reviews are important for both readers and authors, but it is so very important that they are genuine – which is why I devoted a whole post to how to get those all important real ones and I’ve decided to bring it forward in my schedule on this blog, as it is a topic that is quite hot at the moment due to the number of scams that are sadly around. If you’ve read it on Mystery Writing is Murder this is a similar post, but with maybe a few extra angles.

Guest post : Scott Hunter on Marketing your eBook

As promised when I started the series of “Killer Plan or Lady Luck?” I have asked other authors for their input and to let us know what they did to become a best seller. Today’s guest is Scott Hunter who writes thrillers – historical and contemporary. His eBook, ‘The Trespass’ is an Amazon bestseller. His website is at http://www.scott-hunter.net It’s very interesting to me to check out the commonality between his comments and mine. And, of course, where we differ. Both are important, and I hope you pick up some good tips reading his thoughts. Bear in mind that some of Scott’s comments refer to a printed version of the book, not an ebook, and he is clearly British – so some of the store references relate to the UK only. But the vast majority of his thoughts are appropriate to any format and any country. So, you want to

A Killer Plan or Lady Luck? Part II – It’s all about the book!

This post is the second in the series Hitting the Amazon #1 spot – A Killer Plan or Lady Luck? It goes without saying that the most important aspect of getting to #1 on any best seller list is having a book that people actually want to read. If you choose to write in a genre that is less popular, you have to set your expectations accordingly. Choosing to write a thriller – a very popular genre – wasn’t part of my Killer Plan. It really is simply Lady Luck that I love thrillers. Taking advice on some aspects of my writing and trying to do better, however, was definitely part of my plan, and so this section aims to share some of the hints that were passed on to me.  Once again, I am definitely not trying to set myself up as any sort of expert. I still have

New series : Hitting the Amazon #1 Spot – A Killer Plan, or Lady Luck?

Part I : WHY AM I BLOGGING ABOUT THIS? Since reaching the coveted number 1 spot in the Amazon charts, I have been asked on an almost hourly basis for tips by other indie authors. I have tried to respond to these, but it occurred to me that the best thing that I could do would be to create a whole series of blog posts on the subject, and try to get feedback from other authors too. Can I start by saying that I am not an expert in any of the fields that will be discussed. I am an amateur in every sense of the word. So I will be talking about the process that I went through – without any guarantees and in the sure knowledge that there are people out there who know more than I do about each and every step in this journey. I will

Marketing your ebook : what about a press release?

Yesterday I published my first ever press release. I thought I had something to shout about – but I had no idea how to go about it, and I wasn’t prepared. This seems to have been the story of my life with e-publishing! This week, I am going to write a blog post on everything that I learned in 24 hours about how to write and distribute a press release without it costing a fortune (it cost me £15). And I will include what I should have already prepared – so that you can all get ready for good news, whether that be the launch of your first book, reaching the top in your category, or any other newsworthy item. You may not get picked up by the Times – but even a mention in a local paper is worth it whilst you build your brand. So for now –