Defining a winning strategy – update

A few weeks ago I wrote a blog post about defining a winning strategy. I laid out my ideas, and explained my thinking about pricing. I decided that today it was time for an update. (You can find the original post HERE if you haven’t read it.) Some of you eagle eyed readers may have noticed that – contrary to

Do video book trailers work, and how do you make one?

I have been questioning the impact of video trailers on book sales for some time. I’ve seen some very good trailers – usually with specially shot video – and some very poor ones where scrolling text describes the whole story for seemingly endless minutes. I played around a bit with some utility apps that I had on my Mac (and

Killer tips for self-publishing by Mel Sherratt

I am sure many of you will have heard of Mel Sherratt, whose book Taunting the Dead was a bestseller in 2012. She’s a great supporter of other indie authors, so I have asked her to share some of her knowledge and experience with us all.  Since my novel, TAUNTING THE DEAD, became one of the top ten self-published Kindle bestsellers

3 Ways to “Automate” Your Social Media Efforts—And Why You Should

I’m delighted to welcome back a guest blogger, Nick Thacker, whose post earlier this year resulted in some interesting feedback. He has some great ideas here, many of which are new to me and I am already planning to try out.  “Automation” is a word that tends to invoke thoughts of iRobot-style post-apocalyptic societies, machine-versus-human world wars, and other disturbing

Guest Post : More Indie Author Marketing Tips from Sean Campbell

I came across a great blog recently at 90 Days Novel and immediately asked if one or both of the bloggers, Sean and Daniel Campbell would be interested in writing a guest post for other indie authors. They have some great perspectives on marketing, and they have been kind enough to share them here. I’ll hand you over to Sean … Hello

The Only Thing You Need to Know about Marketing Online

GUEST POST BY NICK THACKER I am delighted to be able to welcome author Nick Thacker to add his thoughts on marketing. The more information and suggestions we glean from a wide variety of people, the more we are able to decide which approach to marketing works for us. The Only Thing You Need to Know about Marketing Online In

Hitting the Amazon #1 Spot : The Marketing Plan

Killer Plan or Lady Luck Part III – The Marketing Plan The next post in this series was supposed to be on formatting. However, I have been persuaded to skip that bit for now, because there are lots of books and bits of advice out there that are probably much more detailed. What people want to know, I guess, is

Guest post : Scott Hunter on Marketing your eBook

As promised when I started the series of “Killer Plan or Lady Luck?” I have asked other authors for their input and to let us know what they did to become a best seller. Today’s guest is Scott Hunter who writes thrillers – historical and contemporary. His eBook, ‘The Trespass’ is an Amazon bestseller. His website is at http://www.scott-hunter.net It’s

New series : Hitting the Amazon #1 Spot – A Killer Plan, or Lady Luck?

Part I : WHY AM I BLOGGING ABOUT THIS? Since reaching the coveted number 1 spot in the Amazon charts, I have been asked on an almost hourly basis for tips by other indie authors. I have tried to respond to these, but it occurred to me that the best thing that I could do would be to create a

Marketing your ebook : what about a press release?

Yesterday I published my first ever press release. I thought I had something to shout about – but I had no idea how to go about it, and I wasn’t prepared. This seems to have been the story of my life with e-publishing! This week, I am going to write a blog post on everything that I learned in 24